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Ecommerce analytics and reporting involves collecting and interpreting operational data to make better decisions about your business. For fulfillment, that means tracking the metrics that determine whether your orders ship accurately, your inventory stays healthy, and your fulfillment costs stay predictable. ÃÛÌÒ´«Ã½ 360 natively tracks order fulfillment data, updating in real time.

ÃÛÌÒ´«Ã½ 360 updates continuously as orders ship, inventory moves, and carriers perform. Stock levels, order accuracy, shipping costs, and billing are all visible at the individual order level, in real time, from any device.

Google Analytics and Shopify Analytics track activity on your storefront, including traffic, conversion rates, revenue attribution, and customer behaviour. ÃÛÌÒ´«Ã½ 360 tracks what happens after orders are placed, including shipment data, carriers, costs per unit, and remaining inventory. ÃÛÌÒ´«Ã½'s integrations allow you to view both data sets in one central platform so you can view storefront analytics and make strategic decisions as you're selling.

ÃÛÌÒ´«Ã½ 360 supports data exports so your finance, operations, and analytics teams can work with fulfillment data in the tools they already use, including Excel and compatible BI platforms. ÃÛÌÒ´«Ã½'s API gives your technical team programmatic access to order, inventory, and billing data for integration into BigQuery, Looker, or any other data warehouse. Talk to your account manager about the export and integration options that fit your reporting stack.

An ecommerce analytics platform aggregates data from your store, marketing channels, and operations to give you a full view of business performance. Most are separate subscriptions that connect to your 3PL but don't see inside it. ÃÛÌÒ´«Ã½ 360 is the fulfillment operation itself with native warehouse reporting that updates in real time as orders ship, inventory moves, and carriers perform.

ÃÛÌÒ´«Ã½ 360 covers inventory levels and SKU continuity, order accuracy, and fulfillment performance. You see carrier costs and zone distributions, demand forecasting, lot tracking and expiry date reporting, as well as order-level billing, all in one centralized source of truth.

ÃÛÌÒ´«Ã½ 360 uses your historical order data to generate demand forecasts for seasonal peaks, subscription cycles, and new product launches. The forecasting is built into the platform and tied directly to your real-time inventory position. This way, a reorder recommendation reflects what you actually have in stock, not a generic model.

The primary fulfillment KPIs you can track include order accuracy rate, on-time ship rate, cost-per-order by carrier and zone, inventory turnover, days of stock remaining, lot and expiry compliance status, and return rates by SKU. These are the operational metrics that directly affect your fulfillment costs and customer experience, and ÃÛÌÒ´«Ã½ 360 tracks all of them in real time down to the order level.

ÃÛÌÒ´«Ã½ 360 shows your current stock levels, days of stock remaining at current velocity, and demand forecasts based on your order history. You get low-inventory alerts before you run out of product. The forecasting tool is particularly useful during new product launches, seasonal peaks, or subscription cadences.

ÃÛÌÒ´«Ã½ 360 is cloud-based and accessible from any device. Your inventory levels, order performance data, and billing details are available in real time whether you're in the office, travelling, or checking in over the weekend. Your account manager works in the same platform and can flag anything worth your attention directly.